From Artistic Vision to Industrial Production
With these words, the victimless meat experiment that Catts and Zurr conducted as an art project is poised to become a common commodity in supermarkets. The firm confirms the artists' predictions that this technique can drastically reduce the energy consumed and the wastes produced by conventional cattle growing and butchering.
When art featured self-expression, the popularization of an artist's innovation would have been condemned as a violation of an artist's rightful domain. But eco artists rarely lay claim to their creative efforts because they are designed to solve real world problems and serve real world interests. I suspect Catts and Zurr are rejoicing.
Memphis Meats CEO Uma Valeti declares, "We plan to do to the meat industry what the car did to the horse and buggy." He then explains, "We love meat. But like most Americans, we don't love the many negative side effects of conventional meat production: environmental degradation, a slew of health risks, and food products that contain antibiotics, fecal matter, pathogens, and other contaminants."
To Life! Eco Art in Pursuit of a Sustainable Planet documents the burgeoning eco art movement from A to Z, presenting a panorama of artistic responses to environmental concerns, from Ant Farm’s anti-consumer antics in the 1970s to Marina Zurkow’s 2007 animation that anticipates the havoc wreaked upon the planet by global warming. This text is the first international survey of twentieth and twenty-first-century artists who are transforming the global challenges facing humanity and the Earth’s diverse living systems. Their pioneering explorations are situated at today’s cultural, scientific, economic, spiritual, and ethical frontiers. The text guides students of art, design, environmental studies, and interdisciplinary studies to integrate environmental awareness, responsibility, and activism into their professional and personal lives.
To Life! website »